Hoefler Text is a serif typeface designed in 1991 by Jonathan Hoefler. Apple Computer commissioned Hoefler to create a typeface that would show off the Mac’s ability to handle complex typography with its advanced type technologies. Starting
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Optima is a sans-serif typeface created by German type designer Hermann Zapf, who designed Palatino and Zapfino.
In 1950, while visiting the Santa Croce church in Florence, Zapf sketched some letters from grave plates cut in 1530.
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