Hoefler Text is a serif typeface designed in 1991 by Jonathan Hoefler. Apple Computer commissioned Hoefler to create a typeface that would show off the Mac’s ability to handle complex typography with its advanced type technologies. Starting with System 7.5, every version of the Macintosh operating system has included a version of it.
Hoefler Text’s rich set of characters and variants (ligatures, genuine small capitals, initial and terminal swashes, the archaic long s, old-style figures, and a lovely set of text ornaments) not only manage to put the Mac through its typographical paces, it makes for an exceptionally versatile and useful font.
Ellen Lupton wittily describes Hoefler Text as “the big brother of Mrs. Eaves.” Unlike Mrs. Eaves, however, Hoefler Text is not an historical revival of a specific typeface but an elegant synthesis of the best elements of seventeenth century typography. Hoefler designed Hoefler Text to celebrate some of his favorite aspects of two splendid baroque typefaces: Jean Jannon’s Janson Text and Nicholas Kis’ Garamond #3.
Here’s how a fellow Hoefler Text fan describes it:
It is, indeed, old-fashioned and formal. It is also strong and a touch youthful or eccentric (take your pick), the typographical equivalent of a well-tailored, dark, pin-striped business suit with a scarlet bow tie. It has enough formality, enough finesse, and enough panache to be suitable for almost anything, and its proportions permit it to be legible no matter how it is used.
For sometime now, I’ve used Hoefler Text as my default font. It’s compact without being cramped, formal without being stuffy, and distinctive without being obtrusive. Jeff Croft sums it up perfectly: “You may never need another body type.”
It makes great logos too, for Wikipedia:
and, of course, for obsession with Detail:
Optima is the typeface used on the Vietnam Veterans Memorial Wall.
